Now Is the Perfect Time to Invest in Yourself
Ms. Antonova, can you say a few words about your company?
Advent Group connects personally aspiring managers and executives to the leading business schools that suit them best for career growth, professional and personal development. Founded in Paris, Advent pioneered the One-to-One business education events format back in 2004. Today, with global operations and hubs in Europe, North America and Asia, the company is a global leader in personalised physical and online education events.
We match and connect prospective MBA, Executive MBA (EMBA) and Master’s degree applicants to local and global schools in boutique business-style meeting formats on five continents. Our event portfolio includes also executive education and corporate learning networking and community events.
Ahead of the trend, we have been conducting online fully interactive One-to-One events since 2016 in a proprietary custom-made virtual environment. In addition, we integrate human-to-human experiences with AI and data-powered solutions on our school selection platforms with a unique culture fit and application match features.
What is your unique selling point in the market?
The MBA experience is the gold standard for quality and career progression to senior management and business leadership roles. Our value proposition to ambitious professionals is that we enable them to meet personally for free, in an efficient business-style manner physically or online, with top business schools matched to their preference, goals and profile. We ensure quality conversations between highly motivated eligible MBA prospects and reputable business schools.
Schools that join Advent’s flagship Access MBA events, more than 300, have at least one accreditation from the three top accrediting bodies - AACSB, EQUIS, and AMBA. What is more impressive, many boast the prestigious «Triple Crown» accreditation from all three associations.
This highly personalised experience is replicated virtually at online and hybrid One-to-One MBA events. We launched the online concept four years ago to provide global free access to this high-value service and developed our custom-made virtual events environment. This innovation has positioned us well ahead of the trend of virtual events during the pandemic.
However, while we readily embrace cutting-edge technology, the human touch has always been our priority. MBA education is about change and growth. It is a truly transformational and life-changing experience. Finding the right business school is a major decision that builds on aspirations, expectations, and emotion. Finding the right MBA students for a top school takes relationship building. Our team caters to these needs.
What are the exact benefits for your customers?
We help MBA prospects find the right business schools for the next big step in their career and personal growth. Event registrants benefit from professional MBA profile evaluation, matching to the best programmes and enjoy the maximum number of personal meetings within the event day. Event attendees meet top schools that are actively looking for the high-potential business leadership talent in a particular region.
Our success managers make sure both the attendees and the school representatives prepare in advance for the rendezvous to make it really efficient. In addition to the One-to-One meetings with business schools, event participants also receive free MBA admissions, test preparation and career planning advice.
Matching and connecting professionals to schools in this way create a big opportunity, especially now. This is the best time to invest in professional and personal development because the «opportunity cost», essentially money lost by not entering the job market, is much smaller.
How important is the Swiss market?
Switzerland has always had a special appeal for us. With its strong economy and position as a global hub for banking, pharmaceuticals, engineering and nutrition, among other industries, it nurtures ambitious, experienced professionals with clear career goals and growth strategy. Business schools are especially eager to recruit Swiss-based applicants, knowing that their unique perspective will contribute to the rich learning environment of the MBA classroom. MBA programmes are highly practical and peer-to-peer learning is fundamental for all participants to gain a more nuanced understanding of business.
On the other side, MBA programmes prepare professionals to take their career on the global scale for which experience in Switzerland is a great prerequisite.
What are your upcoming activities in our country?
We will host two online One-to-One MBA events in October. The first event, designed for business professionals in Swiss Romandy and Eastern France, will take place on October 13. Another event, targeting prospective applicants in German-speaking Switzerland and Germany, is scheduled for October 14.
To take advantage of the Access MBA events, business professionals, need to sign up online at the event web page:
Swiss Romandy and Eastern France event - https://www.accessmba.com/link/FmV
Switzerland and Germany event - https://www.accessmba.com/link/FmU
Link to disclaimer
Krassimira Antonova is a Chief Branding Officer (CBO) at Advent Group, a niche higher education and corporate learning media and marketing service provider, founded in 2004 to challenge the status quo in international MBA recruitment with a new highly personalised approach. She obtained her first university degree in Media & Communications at Université Nice Sophia Antipolis and completed a Masters in International Relations and Affairs in Strasbourg. Krassimira Antonova has vast experience in steering strategic business development in media, marketing, public relations, and event management.