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China’s booming snow and ice sports industry

China is pushing a government plan to get 300 million Chinese into skiing and snowboarding by the 2022 Winter Olympics. Will it succeed? Check out some fun facts about China's booming snow and ice sports industry in latest vlog with Dr. Shirley Yu 于泽 and Martina Fuchs:
• According to the China Ski Industry White Book, there are currently 742 ski resorts and 13.2 million skiers in the country
• The Chinese Ski Association has teamed up with the International Ski Federation to promote the "Get into Snow Sports" China program
• The goal is to have 300 million snow sport participants in China by the opening of the 2022 Games
• That’s the entire population of France, Germany and Switzerland combined, and then doubled! - 27. Dezember 2019


Spotlights