St. Moritz - Top of the World

Engadin St. Moritz Tourismus AG, St. Moritz

St. Moritz is an extraordinary alpine resort at 1,800 m above sea level. Surrounded by an alpine landscape of mountains and lakes, St. Moritz offers guests and locals alike a cosmopolitan wealth of experiences throughout the year. When it comes to infrastructure, offer and renown, St. Moritz is uniquely international in its aspirations. And it certainly shies no comparison with metropolitan cities such as New York, London and Zurich when it comes to cosmopolitan flair. St. Moritz is home to the world. Here glamour, lifestyle, sport and nature as its most rugged blend into an exclusive cocktail that outshines any major city. Here cosmopolitan lifestyle, stellar events, culinary indulgence and design converge to shape the distinctive and extraordinary atmosphere that characterises St. Moritz.

Five external branding specialists

At the 1st Fundplat «Mountain Talks» Summit, there was not only intensive work (interviews, roundtables, videos, etc.), all participants were also able to learn a lot. Five external branding specialists spoke on these topics: cars, fashion, hotel, jewellery and watches. All brands are known worldwide. Apart from specific strategies, they all had one thing in common: the pursuit of perfection.