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Hey China! A TV chef and a WeChat entrepreneur: How two foreigners became KOLs on Chinese social media

Antoine Bunel and Fionn Wright. What’s their common denominator?

They’re both «laowai» KOLs and hugely popular on Chinese social media, getting zillions of views.

The first is a self-taught TV chef, media personality and digital strategist who runs live cooking shows, while the other is a WeChat entrepreneur, a worldschooling father, and an award-winning documentary producer.

In this episode of Hey China!, Shirley Yu and Martina Fuchs chat with them about why the Chinese - from grandmas, grandpas to farmers - are so crazy about apps and live streaming, the increased appetite for cooking at home and Western recipes, and why KOLs should have a message and moral values.

Antoine: «The virus has brought us a hell lot of fans»
Fionn: «China is showing us what the future of the Internet will be»
Antoine: «I’m worried about the next generation of KOLs»

- 24. Mai 2020


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