Antoine Bunel and Fionn Wright. What’s their common denominator?
They’re both «laowai» KOLs and hugely popular on Chinese social media, getting zillions of views.
The first is a self-taught TV chef, media personality and digital strategist who runs live cooking shows, while the other is a WeChat entrepreneur, a worldschooling father, and an award-winning documentary producer.
In this episode of Hey China!, Shirley Yu and Martina Fuchs chat with them about why the Chinese - from grandmas, grandpas to farmers - are so crazy about apps and live streaming, the increased appetite for cooking at home and Western recipes, and why KOLs should have a message and moral values.
Antoine: «The virus has brought us a hell lot of fans»
24. Mai 2020
Fionn: «China is showing us what the future of the Internet will be»
Antoine: «I’m worried about the next generation of KOLs»