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Hey China! Why foreign brands should get in pole position for Alibaba’s 11/11 Singles’ Day now

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Alibaba’s 11/11 Singles’ Day, the world’s biggest shopping festival, is fast-approaching. Last year, it set a fresh record with sales topping $38 billion. A handful of international brands like Apple, L’Oréal and Nestlé were among the top winners, grossing hundreds of millions in sales.

How should they get ready for the shopping bonanza this time around, and which e-commerce and digital marketing channels to use?

Now that shoppable live streaming is the new rage in China, is it also a must for foreign merchants? In 2019, China’s live streaming market reached some $13 billion and is expected to hit $16 billion in 2020.

Charlotte Han, Digital Marketing Executive at PingPong Digital, an award-winning Chinese marketing agency, breaks it down for you and also explains why the Little Red Book will have its moments in Europe soon.

Disclaimer: Hey China! is self-funded and independently run. Opinions expressed are strictly personal.

04.09.2020


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