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Alibaba's Tmall, Pinduoduo and JD are just some of the players joggling for a bigger slice of China's online shopping spree.
Chloe Goncalves, Business Development Manager at Tmall Global, helps European brands enter the Chinese market and sell through Alibaba's e-commerce platforms.
As the battle intensifies and Pinduoduo is rapidly gaining a foothold, can Tmall maintain its 60% market share in China and for how long?
In this episode, find out:
• Which are the top selling European brands on Tmall?
• How does Tmall stack up to Amazon in China?
• Why live streaming is a must
• Chloe's top tips for European brands
Shirley Yu and Martina Fuchs started by asking about what changed at Tmall with the pandemic.
Disclaimer: Hey China! is self-funded and independently run. Opinions expressed are strictly personal.