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Game on! Greg Turner on how China wins the race in esports

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China's booming esports industry is already the world's largest by number of gamers with some 470 million consumers, according to iResearch.

The Middle Kingdom will remain the largest esports market in 2020, boosted by official recognition of the sector, with revenues expected to hit up to $400 million this year.

Greg Turner, a China sports and entertainment expert, says this is also thanks to Chinese universities launching esports degrees and new training centres mushrooming across the country.

Also in this episode:
• The 2022 Winter Olympics: how preparations go full speed ahead despite COVID-19
• China’s ambitious push to bring 300 million Chinese people on the ice and snow by 2025
• Government policies to boost investments in the sports industry
• How China turns Hainan into a Meetings, Incentives, Conferences and Exhibitions (MICE) hub

Disclaimer: Hey China! is self-funded and independently run. Opinions expressed are strictly personal.

17.09.2020


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